It took producers and screenwriters quite some time to develop the language of cinema. Virtual Reality is at the beginning of a similar journey. Apart from being touted as 'the next big thing' there are some strong reasons why immersive stories are a valuable addition to contemporary media. This post is about those attributes.

Visiting Remote places.

Virtual and mixed reality can take you to far off or inaccessible places and make them feel real. Those spaces become tangible like in no other media. Visitors, especially with HDM (head mounted display or head set), fell as if they are really there and makes the experience of being there real. We see simple examples of this kind of media used in the real estate industry and in Google street view. You know within minutes whether it is going to be worth your time paying a visit in real life.

Grow a community of followers and collectors with interactive virtual exhibitions

On first impressions, a virtual tour of an artist's exhibition is simply a representation of art mounted in an exhibition. But it is much more. Visitors know about an exhibition from word of mouth, advertising or perhaps a festival promotion. Those who know the artist will already be "in the loop." Add a virtual exhibition to extend the reach to many more potential viewers using numerous channels. How do virtual exhibitions attract more visitors, increase the number of followers and boost the number of collectors?