7 reasons for using email to build a community

Email is one of the oldest forms of online communication and arguably it is still one of the best. It was developed before the internet. Initially it was based on sending a document to a folder at a particular online address. Email isn’t likely to be going away any time soon, it's too convenient and too effective for users of all skill levels.

Here are seven reasons why I think it is worth learning an email system for a creative business. I think it is particularly useful for these kinds of businesses. When there’re a limited number of products for sale, there is no need for mass marketing, rather the opposite. Art works or products tend to have individual appeal for their aesthetics rather than their functionality.

This means that it is important to have a simple system so that attention can be given to developing positive relationships. Many small business owners want to manage their own messaging so hiring an expert may not be attractive at all. Perhaps the most significant feature is the automation provided by the system so that you can send individualised messages to people on your list. Let look at each point in turn.